- Wedding and Event Florist
Susanne P. Loweth
In June this year, florists and flower growers in Britain were celebrating British Flowers week – an event started by New Covent Garden Market. With the aim of marking the occasion and promoting the use of British grown flowers, four local florists and flower growers, Susan Dobson of The Yorkshire Dales Flower Company, Rachel Slater of Owl House Flowers, Jane Tucker of The Flower Fields at Field Head Farm and I got to work creating a British flag using British flowers. Fortunately, red peonies, blue perennial cornflowers and white lilacs were in full bloom at the time!
My husband, Peter, whose idea it was to create a Union Jack in flowers, agreed to take the photo and the story was picked up by our local newspapers, Craven Herald, Bradford Telegraph and Argus and Keighley News.
Rachel submitted the photograph to the New Covent Garden Market website, which had been set up to mark the week, and we were all very pleased when, out of 1700+ entries, it was chosen to represent British Flowers Week!
The prize for the best picture was a gorgeous hamper with beauty products, which we shared out between us. Peter, needless to say, was happy to leave the goodies to the ladies!
The flag was subsequently spotted by The Paper Studio, a printing company that supplies printed tags and labels for UK florists. A special ‘British Grown Flowers’ tag was created using a head-on shot of the flag taken by Jane. When presented to florists as one of five possible images for tags to attach to bouquets of British grown flowers, it was voted the most popular.
British Flowers Week was a great success. The demand for the special Union Jack tags which we produced was huge (we had to reprint them 3 times, sending out over 20,000 tags in total).
Following that successful week we had requests to produce similar tags for all year round use to identify British grown flowers and promote bouquets made from them.
We created a number of designs and asked our customers to tell us which they preferred. The one which had the most votes was the one adapted from a photograph of the Union Jack made up of red, white and blue British flowers (which was created by Susanne Loweth of Beamsley Blooms, Susan Dobson of The Yorkshire Dales Flower Company, Rachel Slater of Owl House Flowers, and Jane Tucker of The Flower Fields at Field Head Farm).
Rachel, Susan, Jane and I were presented with a quantity of tags with our individual business details, which we can attach to bouquets of flowers that we send out.
In July this year I had the pleasure of supplying and arranging the flowers for a beautiful wedding at Broughton Hall, near Skipton. The bride wanted flowing arrangements of garden flowers including blush and peach coloured peonies. Fortunately, the cold spring and early summer meant that everything in the garden was late, and so she was able to have locally grown peonies in mid-July. Another stroke of luck was that on hearing that a storm was forecast shortly before the wedding, I went out and picked all my peonies and put them into cold storage. That night we had the most violent hail storm I have ever experienced in the area and most of the large-headed flowers in the garden got damaged. A close shave indeed!
It was a real joy decorating the beautiful dining rooms at Broughton Hall, where light from the chandeliers reflected off the old gold-framed paintings on the wall. The bride and I had agreed on using gold candelabra on the tables to tie in with the look of the rooms, and the large white urn looked magnificent in the entrance hall.
I am currently preparing for a beautifully atmospheric photo shoot featuring floral design by Beamsley Blooms. I am not going to reveal any more details right now, but I will keep you posted in due course...